The Best Football Betting Sites for 2023

Find the top 10 best football betting sites for 2021 right here. Choose a sportsbook and start betting below, or read on for our full football betting guide for upcoming Premier League fixtures, strategy advice, and more.

Each sportsbooks undergoes a comprehensive review process before it makes the shortlist. Any site in our top 10 promises a top-quality betting experience with competitive football odds, big bonuses, and super-fast payout times Take your pick and uncover some of the best football betting action today!

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See our review criteria

We want every bettor to feel confident in the sportsbook they’ve chosen. That’s why each site that we recommended undergoes a comprehensive review process.

The Premier League Schedule

We’re here to keep you updated on the full Premier League season. Take a look below for the latest schedule complete with dates and start times.

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Football Leagues and Tournament Betting

Premier League

The Premier League is the top tier when it comes to English football. 20 teams play 38 games home and away, with the bottom three clubs relegated and the top four qualifying to the Champions League. In terms of betting, the options are endless. Any Premier League match will have well over 200 live markets with a hotbed of football betting action.

Did you know: As of 2020, Manchester United have won the most Premier League titles of any team.

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Top AFC Leagues to Bet On

Outside of European leagues, betting sites will also offer odds for tournaments within the AFC (Asian Football Confederation). The Asian football market has seen huge growth in the last two decades, with the likes of India, Australia, China and South Korea all having their own league systems in place. Some of the top leagues to bet on include:

  • Chinese Super League
  • J1 League (Japan)
  • Indian Super league
  • I-League (India)
  • Australian A-League
  • Malaysian Super League
  • K League Classic (South Korea)
  • AFC Champions League

Popular Football Bets

Match Result

The premise of a match result bet is to predict who the winner of a game will be. Bettors can choose to back either the home team, away team or opt for a draw. This is one of the simplest football bets to make. The only thing to remember here is that for cup games, the result will be taken after 90-minutes and won’t include extra time.

Football Odds Explained

Understanding how odds work is an essential part of a bettor’s toolkit. The UK uses fractional odds, while most other countries opt for decimals. Read on for a summary of how to calculate football odds for single and accumulator bets in either format.

Calculating Football Odds

To calculate football odds, start by converting fractional odds into decimals. Add the first number in the fraction (the numerator) to the second (denominator). Then divide that total by the denominator for the decimal odds. After that, just multiply your decimal odds by your stake for the total return.

For example, say you’re wagering $10 on Everton to beat Manchester United with fractional odds of 6/4. 6 added to 4 is 10, which divided by 4 (the denominator) is 2.5 – your decimal odds. 2.5 multiplied by the $10 stake equates to a $25 total return, including the stake back.

Calculating Football Accumulator Odds

Accumulators are slightly more complicated to work out as the odds multiply from leg to leg. This is how to calculate the payout of an acca football bet:

  • 1
    Convert the fractional odds to decimals for each leg of the accumulator
  • 2
    Multiply all decimal prices together to work out the combined odds
  • 3
    Now multiply the combined total odds by your stake to work out the return

For example, say you’re wagering $10 on three picks with odds of 1/1, 2/1 and 3/1. The decimal odds for each would become 2.0, 3.0 and 4.0, which multiplied together makes 24.0. Then, simply multiply this number by the $10 stake for a $240 total return, including the stake back.

How Do Bet Builders Work?

Bet builders allow punters to create personalised pre-match football bets. Most sportsbooks will offer this feature and allow bettors to choose from a range of markets, calculate the odds for them and then back them. Bet builders are hugely popular because they allow bettors to create their own unique wagers. Typically, bettors can choose up to six pre-match selections, though this will vary depending on the sportsbook.

Strategies for Football Betting

It pays to have a strategy before placing a football bet. The most successful gamblers have a well-researched plan and can tailor their approach to a specific game. Below are a few tips to boost any gambler’s football betting strategy.

Do Your Research

The best football bets are those based on data and research. Before a match, be sure to look into things like the performance of both teams over the season, short-term trends in the last few matches as well as any known injuries. If nothing else, be sure to keep on top of match news from reputable betting sources.

    Football player

    Track Your Bets

    Keep a record of the football bets you’ve made. Having quick access to your betting history will help to see where bets have paid off, and the strategies that have fallen short. This will let you look back to analyse, track and improve your betting style. In the long run, wager tracking will help you to make better betting decisions.

      Football in Goal Net

      Don’t Bet With Your Heart

      The best sports bettors can put their emotions aside when it comes to betting. It’s easy to put your entire bankroll on the club you support, but a little financial resilience can go a long way. Try to see football betting as a numbers and odds game, rather than a game of faith.

        Chasing Football

        Take Advantage of Promotions

        Every sportsbook will have a range of offers on throughout the football season. Be on the lookout for offers, free bets and other bonuses which swing the odds in your favour. Don’t be afraid to sign up with a new sportsbook too if there’s a welcome offer you can’t resist.

          Football Dribbling

          How to Make Money on Football Betting

          The best way to make money on football is to become a sharp minded bettor. Though there can never be a guarantee of winning, the tips below should help you to get the best value for your wagers.

          • 1

            Look Around for the Best Odds

            For the highest profit, searching around for the best odds is essential. Typically, the biggest sportsbooks will match odds with one another, though this isn’t always the case. Doing your research and finding even a small increase in odds can potentially create a much higher payout.

          • 2

            Shop Around for Price Boosts

            Bookmakers always have offers on, and it pays to shop around. The best football betting sites will all have enhanced odds or price boosts for big games in the season. Keep a sharp lookout for these and compare them across bookmakers to find the best value for your stake.

          • 3

            Take the Small Wins

            The best bettors go after smaller but more frequent wins. There can be hundreds of games to bet on in a season, and it’s not practical to bet on them all. To make your bankroll last, wager on smaller bets that are more likely to payout. They may not be as exciting as landing a major gamble, but modest profits soon stack up.

          • 4

            Go Easy on Accumulators

            Accumulators can offer big wins from small stakes, but there’s a significant risk involved. If even one leg of an accumulator falls through, the entire bet loses. Bet smart with accumulators and avoid making them a core part of a football betting strategy. Ans if you really can’t resist them, be sure to take advantage of acca insurance!

          How We Rate the Best Football Betting Sites

          Each of our recommended sites are reviewed by a team of industry experts. In order to make it to the shortlist, a football betting site must meet each of the key criteria below.

          Safety & Security

          Each sportsbook in the toplist undergoes a full background check to ensure it offers a safe betting experience. Sites are assessed to ensure they have a valid gambling licence and are audited regularly. On top of this, a site has to offer up to date SSL encryption and anti-fraud technology.

          Safety & Security

          Number of Football Leagues

          The best football betting sites offer markets on a variety of leagues, not just the ones that attract the most money. Our reviewers will be looking out for odds on all of the major European leagues as well as lower domestic divisions and other leagues from around the world.

          Number of Football Leagues

          Range of Bets & Markets

          Variety is essential for football betting. The best football betting sites will offer a range of markets and bet types so that punters can find any bet they’re looking for. Our experts will also look at how competitive a sportsbook’s odds are and assess if the site offers a good value for money.

          Range of Bets & Markets

          Payment Options

          Top football betting sites will have a range of banking options. This includes traditional methods such as debit cards, as well as newer options like cryptocurrencies and e-wallets. Our team will also be looking out for sportsbooks that have lightning fast withdrawal and deposit times.

          Payment Options

          App & Mobile Betting

          The best football betting sites will be well optimised for mobile play. Our team of reviewers will expect to see betting sites with either mobile functionality or a football betting app. Both options should have the same functionality as a desktop site and include match statistics, live streaming, score cards and more.

          App & Mobile Betting

          Customer Support

          Knockout customer support is usually a sign of a great football betting site. Our reviewers will test out a sportsbook’s support options to assess just how useful its customer service is. They’ll also be looking for round the clock availability through either a live chat, email address or phone number.

          Customer Support

          Final Verdict

          Any sportsbook that ranks well in the criteria above will make it to our shortlist of the best football betting sites. The review team checks back to update rankings regularly to ensure the shortlist is always up to date.

          4.1 /5

          What Are the Best Football Betting Sites?

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          The Best Football Betting Apps

          Football betting and apps go hand in hand. Ranking the best football betting apps is no easy task, but our team of reviewers have put together the top three for 2023. Find out how we rate the best football betting apps above, or head to the shortlist to start betting.

          Betting app Android app? iOS app?
          Betway Sports
          888 Sport
          22bet Sports

          Football Betting FAQs

          What are the easiest football bets to make?

          The easiest football bets to make are:

          - Match Result

          - Double Chance

          - Correct Score

          - Both Teams to Score

          - Draw No Bet

          What is a football accumulator bet?

          A football accumulator is a bet that contains several selections in one bet slip. Odds multiply from leg to leg, but all outcomes in an acca must win for the bet to pay out.

          What is ‘draw no bet’ betting in football?

          Draw no bet wagers return a bettor’s stake should the match end as a draw. Bettors will be able to bet either for a home or away win.

          How does a half-time/full-time bet work?

          A half-time/full-time bet requires a bettor to predict the match result at half-time and full-time. The following nine outcomes can happen with this wager:

          - Home team/Home team

          - Home team/Draw

          - Home team/Away team

          - Draw/Home team

          - Draw/Draw

          - Draw/Away team

          - Away team/Home team

          - Away team/Draw

          - Away team/Away team

          What is a value bet in football?

          Value bets are wagers where a bettor finds more value than the bookmaker’s odds suggest. Some bettors see it as taking advantage of a bookmaker’s mistakes when odds might not be accurate to recent form.

          What is a double bet in football?

          A double involves betting on two different outcomes of separate football matches. For example, two teams to win their respective games. The odds from one leg are multiplied to the other.

          What does 2.5 goals mean in football betting?

          2.5 goal means either less than or more than 3 goals scored in a match. This is typically used for over/under markets. The number 2.5 is used to avoid any confusion if a match ends with exactly 3 goals.

          What is a ‘Heinz bet’ in football?

          A Heinz bet in football contains 57 separate wagers made across six selections. It’s highly complicated and should only be considered by more experienced bettors. A ‘Heinz bet includes:

          - 15 doubles

          - 20 trebles

          - 15 fourfold accumulators

          - 6 fivefold accumulators

          - A sixfold accumulator

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